7 in 10 Somalis Cite Mistrust as the Main Barrier to Using Digital Media, New Study Finds
A new study by Ubah Media Lab reveals that 7 in 10 Somalis cite mistrust as the main barrier to engaging with digital media. Despite widespread access to mobile phones and platforms like TikTok and WhatsApp, many users hesitate to participate due to fears of misinformation and a lack of trust in information sources. The research highlights a shift in trust from institutions to personal relationships, emphasizing the need for policies that foster trust and digital literacy. Discover how these findings could reshape media development and public communication in Somalia and beyond.
